You have to feel sorry for Paul Casanova, the Wollongong tobacconist, who runs two shops.
Mr Casanova has become alarmed as the screws turn tighter on smokers, fearing for the viability of his business.
He argues the State Government is being hypocritical.
"They say they want to stop people smoking but they still want the taxes," he said.
The last straw for him, which could possibly close the business feeding his entire family, was news that displaying cigarettes was to be phased out over the next few years.
"It (smoking) is either legal or it is not," he said.
Regardless of where you stand on the smoking issue, there are still one-in-six adults in Australia who choose to smoke every day.
In the past decade, laws have sent them out of offices, restaurants, club and pubs, which even they would probably agree is fair.
Few would even argue about parents being banned from smoking in a car with their children.
But Mr Casanova believes legislators do not know when to stop, especially now they are asking cigarette outlets to refrain from displaying the product.
The pendulum has well and truly swung against smoking but the Government can't have it both ways. Until cigarettes become illegal, smokers have the right to buy them without undue obstruction or feeling like a criminal.